November 4, 2019 - Glenn Haertel named as Blacklidge Emulsions’ new Chief Marketing Officer


Gulfport, MS – Blacklidge Emulsions recently announced that Glenn Haertel would fill the newly-created leadership role of Chief Marketing Officer. Haertel is responsible for the company’s go-to-market strategies that drive product growth and market expansion, including:

  • The adoption of new products in the marketplace
  • Penetration of new markets by the sales team
  • Defense of Blacklidge’s existing customer base 

Prior to joining Blacklidge, Haertel worked in a number of high-growth businesses, both domestically and internationally, serving in both Sales and Marketing leadership positions. He has been Executive Vice President of Sales and Marketing for Archway; Senior Vice President of North American Marketing and Sales for DisplayData; Vice President of Sales and Customer Success at Wolters Kluwer; Vice President of Sales and Delivery at N3; and Vice President at SynQuest.

“I look forward to bringing a purpose-driven and collaborative style to the role of CMO and working closely with the entire Blacklidge team to deliver on the promise of performance and reliability,” said Haertel. 

Haertel is a graduate of Auburn University and holds a Bachelor’s degree in Management.

About Blacklidge Emulsions

Blacklidge is a leading innovator, producer and distributor of asphalt products. Based in Gulfport, Mississippi, Blacklidge has several facilities across the Southern United States. Blacklidge manufactures several superior asphalt products—such as UltraTack® and UltraFuse®—with their proprietary technology, HiMod® as well as age-regenerating asphalt products—including ReGen® and ReGenX®—with their proprietary technology, ReSet®. Family-owned and operated since its inception in 1990, Blacklidge prides itself on its legacy of building safer, longer-lasting roads.

Contact Information

Mary Tveit, Media Relations
404-432-5067
mtveit@be-inc.com